People you help in business

by Ruth on May 16, 2012

Great to be with you again and if you if have been with us the last couple of weeks you will remember we have spoken about how vital is you to get your message out there and then we have talked about the problems that you solve.

So this week we are going to talk about people which are the second key.

Now when somebody comes out to me in networking event or any other event where we are talking about what we do and what our business is, I have been in the past, offended by the people. When they tell me that they can help me, that I need that product to sell this.

There are certain key things where that could be an issue. There are personal services, weight loss fitness; hey I know I am to get fit but I don’t need you to ram that down my throat. I am going to the gym and I have still got my rugby playing shoulders. But I don’t need you to tell me that you can fix me, you can help me.

What works much better is for you to say to people I help people who have the problem that we spoke about last week. So I help people those who have problem that we saw last week, to achieve the result that you give them. So talk about I help people, I help people who want to get fit. I help people who would get the canteen order. I want to talk about the example from last week. I help people who are spending hours working on their end of month accounts and still paying too much tax and I help them to get rid of their paper work and have their set accounts that they can use in business and still pay less tax.

That’s what we are talking about. I help people who! So now you got problems to think about and you have got people to think about. Because you might be not trying to sell to the people in the room, you are trying to sell to that people that they know and get their introductions. So start talking in terms of the people, people that you help. If personal friends of you think you could help them, and are interested they will still ask, I promise.

So it’s Ruth Thirtle another business networking tip. Helping you get clear on your message and get those floods of clients and floods of referrals.

Have a great week. Enjoy Networking and I see you next week.

If you would like to use this post in your ezine or blog you are welcome to and you must include the following information.

Relationship Marketing Expert Ruth Thirtle works with Small Business owners all around the world on how to get greater results for their networking and attract the right clients. This article is directly from her blog www.businessnetworker.co and you can access previous blog posts there if you liked this one.

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Tell Us The Problems

by Ruth on May 9, 2012

Ruth Thirtle here, Business Networker, great to be with you again this week.

Now I told you last week, we were going to talk about the Four Key Principles .

The first one of those four key principles  for getting your message across and telling us, what is that you do. And I promised you that we are going to look at Problems today.  Now that can sound a bit negative but it isn’t,  I assure you .

When I talk about problems , what I mean is if you don’t get in touch with problems , that your product will service offers or solves we wont buy.

So when it comes to what is it you do, I am going to take accountants as an example. So I don’t buy from an accountant , because they an accountant and I am not going to refer business to somebody because they are an accountant. I don’t even refer business to an accountant because they have an office on the high street, that would be a feature.  I don’t even refer business to an accountant, because they do end of month, end of quarter and year end accounts which helps with things that helps me stay on top of tax office, take it one step further and it’s better because it is a benefit.

But the reason that I buy from an accountant is my accounts are in mess , I feel I am paying too much tax. I am spending far to many hours working on my accounts instead working on my business.

And when you talked to me in that language , the language of my problems, that I would give anything to solve and the bigger the problem, the bigger the amount pay I would pay to solve that problem.

Your product, your service has really has no value as it serves the problem for me or for the people that I know.

So help me to help you, by talking to me in terms of problems.  What are problems that your product or service solves?

Have a think about that. I’ll be back next week with the second key.

If you would like to use this post in your ezine or blog you are welcome to and you must include the following information.

Relationship Marketing Expert Ruth Thirtle works with Small Business owners all around the world on how to get greater results for their networking and attract the right clients. This article is directly from her blog www.businessnetworker.co and you can access previous blog posts there if you liked this one.

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